As many of you already know, a private label watch is a watch made with the brand name of a private distributor, like a jewelry store or a mail-order business. Illinois made more of these than any other American watch company. For a small extra charge, anyone could order their name on the dial and movement of an Illinois watch (usually, but not always, in lots of 10 or more). It is well known that The Sears & Roebuck Co. started by selling watches like this by mail order.

I am interested in private labels in general, but on this part of my site, my aim is to get feedback about a particular type. Please advance to the next page, or click on the "double roller" buttons on the left to see some nice Bunns, and then click the"Send Me An E-Mail" button if you have comments or any information on similar watches.